What is SEO or Search Engine Optimisation?
SEO or Search Engine Optimisation is the process of making a website more friendly for search engines with the goal of achieving high rankings. For example if we have a website to do with “Health” then we need to do everything that we can to convince the search engines that our website is fully focused on the subject of health.
Further to this, and to rank well we need to convince the search engines and our audience that we are the absolute best authority on all aspects of health. This is the basic starting point for optimising a website so if you don’t have a real passion for health ( or whatever your’e website is about ) then chances are that you may never rank well. The reason I say this is that if you are really passionate about a particular topic then usually it will show in the quality of your articles.
The ultimate outcome of all of this is that over time you will be considered the expert in your field and the result will be that many other sites will link to your article in forums and social media. The process above is what is known in the SEO industry as “Link Baiting”. What this means is that the articles that you have posted are so well written that people are compelled to link to them. The more sites and social media links that are created then the more authority your site will have in the eyes of the search engines. Each link is counted as a vote for the authenticity of your website.
Although the content is only the very basics of the SEO process it is a great starting point that can form the foundation of the overall optimisation procedure. There are literally dozens of other factors that come into play when getting a website to rank well in various search engines.
Site Structure for Good SEO
Site structure is one of the very first things to consider when starting a website. A good site structure helps the search engines and the user to easily navigate your site and to let them know exactly what the site and various categories are all about.